MOBILE MANIA

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2. AN UNAMERICAN REVOLUTION

This one won’t be centered in the United States.

The first internet revolution happened above all in the United States.

That was where the tech companies, the fast connections and the venture capital were.

This time it’s different.

So

As a result, the mobile revolution is not localized – it’s happening everywhere:

Third World first

Indeed, the cellphone-based internet may move faster in poorer countries than in the West.

Put a copper telephone wire into an advanced industrial country, and fifty years later that wire will still be there.

vietnam Mobile signals are strong in Hanoi, Vietnam.
madurai Madurai, India: four bars, and full 2.5G data
transvaal Transvaal, South Africa: 100% 3G
newyork But low bars in New York

In a poorer country, that wire will have been dug up for scrap within a month.

This put poorer countries at a massive disadvantage during the fixed-line internet boom.

But this also means that the mobile internet is now their only internet in poorer countries.

So mobile innovation there may be faster.

anc Cellphones can be a powerful tool in elections.

This boom should be democratic

The cellphone-based internet boom could be the most democratic technological boom in history.

The last internet boom was, at its peak in 1999, about two hundred million rich people.

woman The average woman in Sub Saharan Africa touches her hair 37 times a day. But she checks her cellphone 82 times a day. Source: Millward Brown 2008

Only they could afford the kit.

With mobile, it’s different.

Half of the planet - three and a half billion people - has a cellphone.

Soon smart features will be on the $30 handsets all of them can afford.

subscriptions

And computing power will suddenly be in the hands of most of humanity.

So

This should be a wake-up call to entrepreneurs everywhere. This is the boom that will pull the world out of the recession:

canadaline Phones work on underground sections of Vancouver’s new Canada Line metro.
singapore MRT And they’ve worked for years on Singapore’s MRT metro.
south china sea On Hong Kong’s MTR metro, they even work under the South China Sea.
european tube But they still don’t work on most North American and European mass transit systems.

Copyright Wunderman 2010